Purdys Chocolatier, which introduced the Holiday Braille Box in 2021 to make beloved holiday treats more accessible to the blind and partially sighted community, launched a Braille Advent Calendar for the 2024 holiday season. This calendar features a Braille cover and 24 tabs with numbers in Braille that open to reveal a sweet surprise for every day that counts down to Christmas in December.
The Braille Advent Calendar filled with festively wrapped milk chocolates helps to make tradition more inclusive for all ages, delighting kids with a more inclusive version of the chocolate-filled countdowns seen in stores, and providing adults with a daily treat that's as joyful as it is nostalgic.
During the spirit of giving Purdys' Dear Santa Bar is returning for its sixth year, reintroducing a sweet gift that gives back to children’s hospital foundations across Canada.
What's Driving This Trend
- Braille-enabled Festivities
- The introduction of Braille Advent Calendars is enhancing holiday inclusivity and accessibility.
- Inclusive Holiday Products
- Creating products like the Braille Advent Calendar allows for a more inclusive holiday experience for the blind and partially sighted community.
- Accessible Packaging Design
- Designing packaging with Braille can make everyday and seasonal products accessible to a wider audience.
Who This Affects Most
- Confectionery
- The development of accessible advent calendars with Braille can revolutionize the confectionery industry by making sweets more inclusive.
- Packaging Design
- Innovative packaging solutions like Braille covers have the potential to significantly impact the packaging design sector.
- Accessibility Products
- The creation of accessible calendar products exemplifies the growing market need within the accessibility products industry.
