Exclusivity, spontaneity and novelty are a few of the qualities that fun-seeking consumers are looking for from unique party experiences. From pool parties for dogs to celebrations of mensuration and silent discos set up in libraries, people are looking for new ways to be entertained.
In some cases like Dos Equis' Interactive Masquerade, the 2015 Google Cardboard SXSW Party and Chuck E Cheese's use of the Oculus Rift for birthday parties, guests can be virtually transported to places that simulate the party experience, without any of the mess.
As far as how invitations are sent out to people looking to party, Snapchat and other social media sites are proving popular ways to create interest and deliver relevant information on the spot.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 95%
Freshness 8%
