Dealing with kid's parties is difficult because while you feel like you don't have to do too much, you also can't come to the party empty handed. What Chuck E Cheese is doing is adopting the world famous Oculus Rift and using it in their parties to help parents out a bit.
As a kid, going to Chuck E Cheese is like some kind of pizza filled dream. Well, that dream is getting kicked up a notch or two because virtual reality will soon rule the day at these parties. Being able to create a new world for kids to run around in so they don't ruin the restaurant is both genius and potentially disruptive.
The issue here is getting kids to wait their turn when it comes to the new devices.