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Spontaneous Party Campaigns

Heineken's Social Media Twitter Campaign Makes Holiday Parties Better

— December 4, 2014 — Lifestyle
For the holiday season this year, Heineken is launching a unique social media Twitter campaign in partnership with UrbanDaddy to deliver both beer and cheer.

For New Yorkers who are looking to take their holiday parties to the next level this weekend, Heineken is asking fans to tweet why they are deserving of a Heineken-themed holiday party and include the #SparkMyParty tag for the chance to win a box of holiday essentials like balloons, a DJ, UBER gift cards, an event photographer and of course, Heineken beer. Tweets are monitored to in real-time, so that these party essentials can be delivered immediately.

With help from UrbanDaddy, next week the campaign goes beyond New York, giving the chance to about 250 Americans in major cities like Atlanta, Boston, Chicago, Houston, New York, Los Angeles, Miami, San Francisco and Philadelphia to have their parties spiked by Heineken.
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