While many ads on the pages of magazines are designed to be purely clever, these magazine advertisements take it a step further by using the features of the publication itself as a tool for marketing. For instance, magazines are being sold in special "pop-up" editions, or packaged with special laptop covers and designs that double as hats.
The growing consumer desire for customization is also causing a number of magazines and advertisements within them to be highly personalized. For instance, this can be seen in the People of Print project and custom magazines created for TAM Airlines travelers through Facebook.
The use of technology is also becoming highly popular for print, as demonstrated in magazines that feature interactive buttons, hotspots and ads generated by solar power.
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Interactive Print Ads
Slim Smartphone Ads
Solar-Powered Print Ads
Poppable Beer Ads