Nivea has just released a magazine ad that has a solar panel and charges your Smartphone. The magazine ad is a print ad in a popular Brazilian magazine that uses solar power to charge the reader's cell phones. This is a huge breakthrough for many; incorporating technology and interactive into print could be a saving grace for the dying medium.
Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed.
The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future.