Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun

 - Jun 3, 2013
References: adweek
Nivea has just released a magazine ad that has a solar panel and charges your Smartphone. The magazine ad is a print ad in a popular Brazilian magazine that uses solar power to charge the reader's cell phones. This is a huge breakthrough for many; incorporating technology and interactive into print could be a saving grace for the dying medium.

Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed.

The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future.