Evertek's Smartphone Ad Hides Between Blocks of Printed Text

With smartphone ads constantly talking up products that are smaller, larger, more capable or thinner than those of competitors, it can be hard for an emerging phone manufacturer to stand out against tech giants.

In order to show off just how thin the Everslim mobile is, Evertek created a unique print ad. Rather than making a flashy ad, Evertek took a totally different approach, creating one that might even go unnoticed by most people. The print ad takes the form of a transparent page with a side view of the cell phone. Along with the profile of the phone that hides between the paragraphs of text in the magazine, the smartphone ad is accompanied with a message that encourages making "A little space for a great technology."