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50 Interactive Fashion Innovations

From VR Runway Shows to Couture Music Channels

— September 17, 2015 — Fashion
These interactive fashion innovations range from music channels that are inspired by a luxury brand's core values and runway shows that are broadcast using virtual reality software. As sensory and immersive marketing becomes more and more appealing to today's consumer, independent and heritage fashion brands are both stepping it up with customized experiences that appeal to their target demographic's niche interests.

A leader in the interactive fashion realm is Topshop -- the UK fast fashion retailer has not only hosted a VR-powered runway show that was live streamed for fans but has also promoted new collections using unconventional and memorable methods like a Twitter-powered crane that let shoppers compete for prizes and promotions.

Furthermore, designers like Tory Burch -- whose recently released mobile app goes far beyond fashion and sells consumers a lifestyle -- are appealing to tech-savvy millennials who are known to spend the majority of their free time on inspiring social media channels like Instagram or Pinterest.
6.9
Score
Popularity
Activity
Freshness
50
Couture Music Channels
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
<
49
Style-Focused Image Filters
Style-Focused Image Filters
The Louboutinize App Provides Users with High-Fashion Filters
<
48
Socially-Focused Fashion Branding
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
<
47
Water Conservation Campaigns
Water Conservation Campaigns
The MEC Homewaters Campaign Boasts Environmentally Conscious Values
<
46
Sporty Social-Media Marketing
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
<
45
Jacket Shopping Quizzes
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
<
44
Digitized Sportswear Catalogs
Digitized Sportswear Catalogs
The LACOSTE LT12 Collection is Unveiled in an Interactive Lookbook
<
43
Eco-Friendly Fundraising Campaigns
Eco-Friendly Fundraising Campaigns
This Brand Encourages Companies to Pay for Environmental Damage
<
42
Rooftop Instagram Stunts
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
<
41
Fashion-Forward Emojis
Fashion-Forward Emojis
These Custom Fashion Emojis Celebrate the Start of NYFW
<
40
Diamond Catalog Apps
Diamond Catalog Apps
The Swarovski Crystal Collection App was Designed with Buyers in Mind
<
39
Interactive Fashion Campaigns
Interactive Fashion Campaigns
PERCH's Kate Spade Store Display Boasts Digitized Accents
<
38
Stylish Lifestyle Apps
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
<
37
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
<
36
Interactive Lip-Sync Battle Ads
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
<
35
Livestreaming Fashion Apps
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
<
34
Interactive Nail Art Applications
Interactive Nail Art Applications
The Gwen for OPI Smartphone Platform Allows Users to Form Looks
<
33
Livestreaming Fashion Channels
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
<
32
Shoppable Video Campaigns
Shoppable Video Campaigns
Elle Canada's Shop Your Mood Campaign Makes It Easy to Buy from the Bay
<
31
Fashionable Tourism Promotions
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
<
30
Streamed Digital Fashion Shows
Streamed Digital Fashion Shows
The Peter Som Fall 2013 Line Will Make Its Debut Online
<
29
Virtual Fashion Films
Virtual Fashion Films
River Island's High-Tech Fashion Experience Embraces Google Cardboard
<
28
Fashion Messaging Campaigns
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
<
27
Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
<
26
Tweet-Designed Dresses
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
<
25
Emotion-Based Clothing
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
<
24
Artistic Beauty Platforms
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
<
23
Artfully Shoppable Videos
Artfully Shoppable Videos
Mine All Mine by the NOWNESS Lets Consumers Shop In-Video
<
22
Size-Less Online Stores
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
<
21
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
20
Digital Flagship Boutiques
Digital Flagship Boutiques
The Newly Launched Lacoste Digital Boutique is Elegant and Pristine
<
19
Shoppable Athletic Videos
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
<
18
VR Beauty Subscriptions
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
<
17
Empathetic Virtual Reality Retail
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
<
16
Branded Workout Challenges
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
<
15
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
14
Virtual Shopping Displays
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
<
13
VR Shopping Campaigns
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
<
12
Virtual Reality Sneaker Apps
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
<
11
Social Media-Cast Ads
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
<
10
Interactive Holographic Displays
Interactive Holographic Displays
This Futuristic Display Window Showcases Ralph Lauren Polotech
<
9
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
<
8
Fantastical Scarf Webshops
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
<
7
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
<
6
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
5
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
<
4
Bespoke Bag Platforms
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
<
3
Interactive Menswear Stores
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
<
2
Website-Inspired Stores
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
<
1
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
<