With marathon season here and summer just around the corner, Nike's Better For It Challenge couldn't have come at a better time. It's a 90-day program aiming "to increase endurance, build strength and get athletes of any level fitter, faster," writes the brand. It combines workouts from both the Nike+ Training Club App and Nike+ Running App to achieve this level of performance.
The Nike 90-Day Better For It Challenge will also feature the U.S. Women National Soccer Team athletes Christen Press, Ali Krieger and Carli Lloyd, who will all launch workouts on the N+TC app for the first time. Versatile and engrossing, the Better For It Challenge provides women with the perfect motivation to become more active as the warmer weather settles in. It also showcases the best of both apps.
What's Driving This Trend
- Marathon Season
- Disruptive Innovation Opportunity: Develop an app that provides training programs and challenges specifically designed for marathon runners, incorporating personalized workout plans and tracking features.
- Summer Fitness
- Disruptive Innovation Opportunity: Create a platform that offers customized workout challenges and programs tailored to help individuals achieve their fitness goals for the summer season.
- Athlete Endorsements
- Disruptive Innovation Opportunity: Build a social fitness app that connects users with professional athletes who provide personalized workouts and training tips based on their own experiences.
Who This Affects Most
- Fitness Apps
- Disruptive Innovation Opportunity: Design a fitness app that combines the features of both Nike+ Training Club App and Nike+ Running App, offering a comprehensive platform for users to track and improve their fitness performance.
- Sportswear Brands
- Disruptive Innovation Opportunity: Develop a line of interactive workout apparel that integrates with fitness apps, providing real-time feedback on workout performance and facilitating personalized training programs.
- Women's Fitness
- Disruptive Innovation Opportunity: Create a community-driven platform specifically targeting women's fitness, offering challenges, workout plans, and motivational content to encourage active lifestyles.
