Setting out to buy a jacket from Arc’teryx can be a daunting task, considering that the brand carries more than 70 styles of outerwear suited to a range of different activities. In order to help web shoppers out in this area, the Arc’teryx Shell Finder was created in the style of a Choose-Your-Own-Adventure-Jacket activity.
The Arc’teryx Shell Finder is offered for men and women and helps shoppers whittle down the many choices by answering questions on activities, weather, durability and other factors. The ultimate goal of the shopping assistant is to suggest four or fewer jacket shells for a consumer.
At this stage, web shoppers are taken to a jacket's product page for more information, where they can also instantly make a purchase or source opinions on social media to better inform a purchasing decision.