Twitter's on-demand video platform Periscope lets users see life through someone else's eyes in real time and is already a powerful branding tool for companies like H&M, DKNY and Puma, whose used the app to promote its recent #ForeverFaster campaign.
In addition to its live video access, Periscope invites brand fans into the world of their favorite company and its ambassadors. Puma's use of the platform is not only a way for fans to get a glimpse of new products, specs or additional campaign footage but also illustrates the company's millennial appeal.
Branding to a diverse demographic is no longer about the quality of a product but is instead about being relevant and social media savvy, as Puma's latest #ForeverFaster campaign suggests.
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