'You are Lancome' is a revamped and immersive website released by the renowned beauty brand. Launched in celebration of 80 years, the website boasts interactive games and lets users create their very own customizable portraits.
Once their image is uploaded 'You are Lancome' site users can accent their image with custom stickers and frames that are created in partnership with visual artist Leslie David. Despite of being a heritage brand, Lancome illustrates its millennial appeal with an interactive website that lets consumers get creative. In addition to its artistic photo app, the site also features artful images of stars like Julia Roberts, Lily Collins and the beauty brand's latest ambassador Lupita Nyong'o.
This marketing tactic illustrates the importance of technology and its growing influence on both emerging and established brands.
Artistic Beauty Platforms
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