Whether its on the runway, or in-store, luxury fashion brands are always striving to create a sense of fantasy, just as Hermés has with its newest webshop design called La Maison des Carrés. The online shop is staged like a 2D dollhouse, filled with wild animals, impossible architecture, animations and video.
La Maison des Carrés is a place to browse the newest collection of scarves with ease, since there are hundreds to look through. The experience starts up at the hop of the house, and sorts scarves by type, size, material and pattern. Once you've located a scarf that really strikes your fancy, shoppers are able to make a purchase with just a few clicks, or save the scarf to a wish list to make it easy to find again in the future.