The Gwen for OPI platform provides a series of interactive, digital tools for fans of the nail lacquer line. Broadcasted on the site are photo shoots and interviews, shedding light on the inspiration behind the shades and overall approach to feminine cosmetics.
In addition to the website, a Gwen for OPI smartphone application can also be downloaded via the iTunes store. The digital system allows users to create their own unique nail designs and shade pairings, enabling them to test out varying looks before actually going through with them.
Staying true to the Gwen collection is the application's focus on the stars products only. When developing the pointed, round or square sketches, users incorporate colors such as Love.Angel.Music.Baby. and In True Stefani Fashion.
Interactive Nail Art Applications
More Stats +/-
Expanded Nail Art Designs
Retro Nail Wraps
Peculiar Press-On Manicures
Illuminating WiFi Manicures
Dog-Themed Nail Art
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.