The Gwen for OPI platform provides a series of interactive, digital tools for fans of the nail lacquer line. Broadcasted on the site are photo shoots and interviews, shedding light on the inspiration behind the shades and overall approach to feminine cosmetics.
In addition to the website, a Gwen for OPI smartphone application can also be downloaded via the iTunes store. The digital system allows users to create their own unique nail designs and shade pairings, enabling them to test out varying looks before actually going through with them.
Staying true to the Gwen collection is the application's focus on the stars products only. When developing the pointed, round or square sketches, users incorporate colors such as Love.Angel.Music.Baby. and In True Stefani Fashion.