The OPI Your Way collection is being rolled out by the brand to get consumers ready for the spring with a series of highly customizable nail polish options. The collection will be offered as the brand's GelColor, Nail Lacquer and Powder Perfection options, and boasts a series of shimmery and glittery sheer glazes perfect for layering over cremes. The products prioritize personalization, which responds to consumer interest in customized cosmetic experiences to create a unique look that's easy to achieve.
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann commented on the OPI Your Way collection saying, "People want shades that allow them to be unique and showcase their individuality. To get last year’s milky nail trend–Bubble Bunny–consumers creatively combined Bubble Bath and Funny Bunny to create their perfect hue. This collection expands upon that concept, with shades designed for layering, making each combination as unique as its wearer."
Key Themes Behind This Trend
- Customizable Nail Polishes
- The OPI Your Way Collection offers customizable nail polish options to cater to consumer desire for personalized cosmetic experiences.
- Shimmery and Glittery Sheer Glazes
- The OPI Your Way Collection features a range of shimmery and glittery sheer glazes that are perfect for layering over cremes.
- Consumer Interest in Personalization
- The OPI Your Way Collection taps into the consumer interest in customized cosmetic experiences by prioritizing personalization.
Where This Applies
- Cosmetics
- The OPI Your Way Collection presents disruptive innovation opportunities within the cosmetics industry.
- Beauty
- The OPI Your Way Collection offers new possibilities for disruptive innovation within the beauty industry.
- Nail Care
- The OPI Your Way Collection presents opportunities for disruptive innovation in the nail care industry.
