Whether it's embracing a bold new look or technology, people with an interest in fashion are known to be some of the most eager early adopters—so it is fitting that H&M Canada is using Twitter's Periscope app for its latest fashion brand marketing efforts.
In an attempt to appeal to its young target audience, H&M Canada's presence on Periscope means that fans can tap into virtual experiences like exploring a H&M closet behind-the-scenes. With thousands following the account on Periscope, this will prove to be a powerful testing lab for products and other brand content.
As more unique social media platforms emerge, major brands are flocking to them in order to engage with consumers by providing exclusive looks at new product launches, demonstrations, tips and exclusive promotions for those in the know.
What Makes This Trend Stand Out
- Livestreaming Fashion Channels
- Disruptive innovation opportunity: Fashion brands can leverage livestreaming platforms like Periscope to engage with consumers and provide exclusive content and promotions.
- Virtual Experiences
- Disruptive innovation opportunity: Brands can create virtual experiences for consumers, such as exploring behind-the-scenes content, to enhance their engagement and create a unique brand experience.
- Exclusive Social Media Engagement
- Disruptive innovation opportunity: Major brands can utilize unique social media platforms to provide exclusive looks at new product launches, demonstrations, tips, and promotions, thereby fostering a more personalized and interactive relationship with consumers.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Fashion brands can use livestreaming and virtual experiences to revolutionize the way they market and engage with their target audience.
- Technology
- Disruptive innovation opportunity: Livestreaming platforms like Periscope offer technology companies the chance to develop new tools and features that enhance virtual experiences and social media engagement.
- Social Media Marketing
- Disruptive innovation opportunity: The emergence of unique social media platforms provides opportunities for marketing agencies to specialize in creating exclusive and engaging content for brands, helping them stand out in a crowded digital landscape.
