Lacoste's LCST App Shows Off Its New Line with Augmented Reality

 - Aug 15, 2014
References: & fashionandmash
A new feature on the LCST Lacoste app now lets the fashion and tech-savvy shoppers preview styles from the LCST line. When shoppers have their phones in hand in-store, they're able to step on a specific floor space and have the new shoes virtually appear on their feet.

Since there are multiple styles to try on, rather than having to worry about fetching shoes and fumbling with laces, it's as simple as swiping to bring up the different shoes. If a shopper happens to fall head over heels in love with a virtual shoe, it's even possible to make a purchase directly through the LCST app. The time-saving app appeals to shoppers who don't like to wait around for assistance, but it's a fun way to bring the ease of online shopping in stores and make it even more fun than usual.