TOMS exemplifies the possibilities of virtual reality headsets as "empathy machines" as they make their 'Giving Trip' available to all via in-store VR headsets. TOMS shoes is known for the social good it promotes and matches every purchase of a pair of shoes with a pair given to a child in need.
Expanding upon that retail structure, TOMS also facilitates a Giving Trip, allowing employees and partners to hand deliver those shoes. However, now this trip can be experienced as a four minute, 360 degree video by any shopper who puts on a TOMS VR headset. The virtual reality trip takes the viewer to Peru and immerses them into a one-on-one tour by a little boy named Julio.
This project exemplifies how virtual reality isn't just a vehicle for technology development. This technology can also develop feelings of empathy as it allows people to virtually, and in this case quite literally, put themselves in someone else's shoes.
Empathetic Virtual Reality Retail
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