The release of Ralph Lauren Polotech has taken over the label's 5th Avenue window with a holographic, interactive display that looks like an elaborate light show and demonstrates the futuristic shirt's high-tech capabilities to passers-by.
Ralph Lauren is notorious for using technology to showcase fashion -- as in his past 4D display and holographic runway show -- and the release of Ralph Lauren Polotech is no exception. When shoppers walk past the 5th Avenue display window, they'll be treated to the impressive sight of a hologram mimicking their movements while wearing a Ralph Lauren Polotech shirt. The shirt is unique in its connective abilities, measuring the wearer's heart rate and monitoring movements to create customized workouts and record fitness stats.
The Fitbit and other wearable fitness technology have seen overwhelming success, and Ralph Lauren Polotech takes this connected workout tracking a step further. A connected, interactive display is a very fitting way to advertise this new technological fashion-based advance.
Why This Trend Is Growing
- Connected Workout Tracking
- Ralph Lauren Polotech takes wearable fitness technology a step further with connected workout tracking and customized workouts.
- Interactive Display Technology
- The use of holographic, interactive display windows showcases the potential for immersive advertising experiences.
- Fashion-tech Integration
- Ralph Lauren Polotech highlights the growing trend of merging fashion and technology to create innovative, functional garments.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can explore interactive display technology to enhance the shopping experience and showcase their technological advancements.
- Wearable Technology
- The connected workout tracking feature of Ralph Lauren Polotech opens up opportunities for further advancements in the wearable fitness technology industry.
- Advertising and Marketing
- The use of interactive displays presents disruptive innovation opportunities for advertisers and marketers to engage consumers in new and immersive ways.
