The release of Ralph Lauren Polotech has taken over the label's 5th Avenue window with a holographic, interactive display that looks like an elaborate light show and demonstrates the futuristic shirt's high-tech capabilities to passers-by.
Ralph Lauren is notorious for using technology to showcase fashion -- as in his past 4D display and holographic runway show -- and the release of Ralph Lauren Polotech is no exception. When shoppers walk past the 5th Avenue display window, they'll be treated to the impressive sight of a hologram mimicking their movements while wearing a Ralph Lauren Polotech shirt. The shirt is unique in its connective abilities, measuring the wearer's heart rate and monitoring movements to create customized workouts and record fitness stats.
The Fitbit and other wearable fitness technology have seen overwhelming success, and Ralph Lauren Polotech takes this connected workout tracking a step further. A connected, interactive display is a very fitting way to advertise this new technological fashion-based advance.