This Issue of Dodo Magazine Turns into a Plastic Rain Poncho
David Ingram — September 23, 2015 — Marketing
References: dodomagazine & psfk
Quirky adventure, science and fantasy publication Dodo Magazine has included its very own rain poncho for readers of its latest release.
The new 'Multi' issue of Dodo Magazine is all about different multipurpose items and their functions. The issue shines a creative spotlight on items like the Swiss Army Knife and features articles on future innovations like kitchen robots and an examination of the fictional cartoon character 'Inspector Gadget.'
Fitting with the multipurpose theme, this issue also serves more than one function besides being an entertaining read. Readers who find themselves caught in the elements will be able wear the magazine like a hat to help cover their head, as plastic sheets fold out from the spine to turn the issue into a fully functional rain poncho. This playful addition brilliantly fits into the issue's overall theme and syncs with the magazine's playful approach to life.
The new 'Multi' issue of Dodo Magazine is all about different multipurpose items and their functions. The issue shines a creative spotlight on items like the Swiss Army Knife and features articles on future innovations like kitchen robots and an examination of the fictional cartoon character 'Inspector Gadget.'
Fitting with the multipurpose theme, this issue also serves more than one function besides being an entertaining read. Readers who find themselves caught in the elements will be able wear the magazine like a hat to help cover their head, as plastic sheets fold out from the spine to turn the issue into a fully functional rain poncho. This playful addition brilliantly fits into the issue's overall theme and syncs with the magazine's playful approach to life.
Trend Themes
1. Multipurpose Print - Publications that serve additional functions beyond reading, such as the Dodo Magazine poncho, provide an opportunity to disrupt traditional paper-based media.
2. Functional Fashion - Fashion items that serve more than one purpose, like the Dodo Magazine poncho, open up opportunities to innovate in the fashion industry by adding new levels of functionality.
3. Innovative Promotional Materials - The Dodo Magazine poncho demonstrates the potential for unique promotional items that provide multiple uses or additional value beyond their promotional purpose.
Industry Implications
1. Print Media - By incorporating additional functions into print media items, like the Dodo Magazine poncho, publishers can disrupt the traditional model of print media and add value to readers.
2. Fashion - Fashion designers can look to multifunctional items like the Dodo Magazine poncho as inspiration to create innovative clothing that serves more than one purpose.
3. Advertising and Marketing - The Dodo Magazine poncho exemplifies the potential for unique and functional promotional materials that provide added value to customers beyond their promotional purpose.
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