In an effort to promote Microsoft's 'Office 365' software, a magazine ad with Wi-Fi capabilities was released. Placed in a small number of Forbes magazines, the ad included a thin fully functioning router and battery pack. The free Internet connection emitted by the router was provided by T-Mobile and lasted for 15 days.
Office 365 is a subscription service that allows users to access Microsoft's software from the cloud. The ad was intended to highlight the service's functionality and ease of use through the Internet. With a free 15 day connection, potential consumers could try out Office 365 and get a feel for how useful it is.
This advertisement campaign is amazing because it merges old technology with new. By integrating advanced technology with print ads, Microsoft has added a new dimension to a traditional form of advertising.