Microsoft's New 'Office 365' Ad Produces Free Internet
Alexander Lam — May 12, 2013 — Marketing
References: springwise
In an effort to promote Microsoft's 'Office 365' software, a magazine ad with Wi-Fi capabilities was released. Placed in a small number of Forbes magazines, the ad included a thin fully functioning router and battery pack. The free Internet connection emitted by the router was provided by T-Mobile and lasted for 15 days.
Office 365 is a subscription service that allows users to access Microsoft's software from the cloud. The ad was intended to highlight the service's functionality and ease of use through the Internet. With a free 15 day connection, potential consumers could try out Office 365 and get a feel for how useful it is.
This advertisement campaign is amazing because it merges old technology with new. By integrating advanced technology with print ads, Microsoft has added a new dimension to a traditional form of advertising.
Office 365 is a subscription service that allows users to access Microsoft's software from the cloud. The ad was intended to highlight the service's functionality and ease of use through the Internet. With a free 15 day connection, potential consumers could try out Office 365 and get a feel for how useful it is.
This advertisement campaign is amazing because it merges old technology with new. By integrating advanced technology with print ads, Microsoft has added a new dimension to a traditional form of advertising.
Trend Themes
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Integrated Advertising Technology — The integration of advanced technology with traditional print ads presents opportunities for disruptive innovation in the advertising industry.
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Promotional Wi-fi Capabilities — The use of magazine ads with Wi-Fi capabilities opens up possibilities for disruptive innovation in the marketing and promotions sector.
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Cloud-based Software Subscription — The promotion of cloud-based software subscriptions through magazine ads provides disruptive innovation opportunities in the software industry.
Industry Implications
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Advertising — The integration of advanced technology with traditional print ads presents disruptive innovation opportunities in the advertising industry.
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Marketing and Promotions — The use of magazine ads with Wi-Fi capabilities opens up possibilities for disruptive innovation in the marketing and promotions sector.
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Software — The promotion of cloud-based software subscriptions through magazine ads provides disruptive innovation opportunities in the software industry.
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