Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Billboards Trends in 2013

From Multi-Message Bench Marketing to Home-Building Billboards

— January 3, 2014 — Eco
Providing consumers an experience as opposed to just a product is a standout theme when examining the top billboards trends in 2013. This year, we witnessed a variety of billboards that were interactive and required an audience to be complete. From live-knitting shoe ads billboards to ones that could only be accessed through the reflection of a puddle, large ads this year took on entirely new and exciting properties.

Another characteristic of the top billboards trends in 2013 is deception. Many artists, designers and marketers created ads that required a second -- or even third -- look to get the full message. Many billboards offered different views depending from which direction they were observed.

For a more detailed analysis and more examples on the ways billboards and large ads have become more interactive, check out Trend Hunter's Billboards Trend Report.
5.4
Score
Popularity
Activity
Freshness
70
Bug-Blasting Billboards
Bug-Blasting Billboards
Orphea4D's Billboard Trap Demonstrates its Effectivity Against Insects
<
69
Celebrity Unemployment Ads
Celebrity Unemployment Ads
Justin Bieber is the New Face of the Employment Policies Institute
<
68
Insect-Killing Footwear Murals
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
<
67
Yoga Master Web Hiring
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
<
66
Home-Building Billboards
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
<
65
Moving Mural Promotions
Moving Mural Promotions
Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line
<
64
Puddle-Reflected Billboards
Puddle-Reflected Billboards
The CPH Skatepark Outdoor Ad Points Out the Wet Conditions
<
63
Interactive Piglet Play Posters
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
<
62
Repurposed Eco Billboards (UPDATE)
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
<
61
Bug-Trapping Billboards
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
<
60
Classroom-Inspired Food Ads
Classroom-Inspired Food Ads
McDonald’s Goes Back to the Basics with Chalkboard Menus
<
59
Sense-Simulating Advertising
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
<
58
Embroidered Food Menus (UPDATE)
Embroidered Food Menus (UPDATE)
Designers Maricor/Maricar Weaves Food and Advertising Together
<
57
Explosive Paper Headpieces
Explosive Paper Headpieces
BANGERS by StudioSpass Features Models Wearing TNT-Packed Paper Masks
<
56
Interactive Billboard Spoofs
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
<
55
Moon-Integrating Billboards
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
<
54
Bubbly Underwater Event Campaigns
Bubbly Underwater Event Campaigns
These Creative Event Posters Portray a Sense of Depth
<
53
Artistically Repurposed Ad Spaces
Artistically Repurposed Ad Spaces
Art Everywhere is an Undertaking to Showcase National Art
<
52
Holographic Shoe Advertisements
Holographic Shoe Advertisements
Nike Executes Street Ads That Showcase Footwear Using 3D Displays
<
51
Respirating Lung Billboards
Respirating Lung Billboards
The 'Cotton Lungs' Campaign Demonstrates the Effects of Pollution
<
50
Touchable Turntable Posters
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
<
49
Ex-Governor Exploiting Billboards
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
<
48
Internet Connection Film Campaigns
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
<
47
Social Media-Sourced Billboards
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
<
46
Minimalist Bug Billboards
Minimalist Bug Billboards
Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
<
45
Legendary Sea Monster Billboards
Legendary Sea Monster Billboards
The Kraken Black Spiced Rum References The Popular Legend
<
44
Mysteriously Chromatic Campaigns
Mysteriously Chromatic Campaigns
The Saint Laurent Fall 2013 Ads Change Up the Brand's Perception
<
43
Witty Higher Education Advertisements
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
<
42
Hyper-Branded Books
Hyper-Branded Books
The Famous Ludovic Houplain Film ‘Logorama’ Finally Becomes a Book
<
41
Diorama-Sized Fashion Ads
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
<
40
Cleverly Inverted Urban Ads
Cleverly Inverted Urban Ads
This Street Ad by Mikkel Moller Targets its Market Via Reflection
<
39
Inappropriate Dating Service Billboards
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
<
38
Billboard Cityscape Captures
Billboard Cityscape Captures
Natan Dvir Compares Realities in His New York City Street Photography
<
37
Face-Jumbling Gum Ads
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
<
36
Board Game-Inspired Signage
Board Game-Inspired Signage
Dave Delisle's Real Estate Sign is Monopoly Infused
<
35
Homocidal Gingerbread Ads
Homocidal Gingerbread Ads
The Fangoria Fanzine Kill Off Innocent Gingerbread Men
<
34
Potable Water Billboard Generators
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
<
33
Artery-Flowing Soda Ads
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
<
32
Childcare Charity Campaigns
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
<
31
Witty Billboard Graffiti
Witty Billboard Graffiti
Street Artist OX's Art is a Print and Digital Media Intervention
<
30
Web-Browser Billboards
Web-Browser Billboards
New Zealand Company Metservice Created this Clever Billboard Advertisement
<
29
Blank Billboard Photography
Blank Billboard Photography
Kaitlin Rebesco's Work Alters Society's Perception Towards Advertising
<
28
Personified Beverage Branding
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
<
27
Superstar Syndrome Campaigns
Superstar Syndrome Campaigns
The Dyslexia Association of Malaysa Uses Idols to Empower Children
<
26
Chic Test Shot Advertisements
Chic Test Shot Advertisements
The Lanvin Homme Fall 2013 Campaign is Decidedly Underwhelming
<
25
Cloaked Hearing Test Campaigns
Cloaked Hearing Test Campaigns
This Fake Eye Exam is Actually a Hearing Test in Disguise
<
24
Imposing Billboard Photos
Imposing Billboard Photos
These Natan Dvir Photographs Capture the Impact of Advertising in NYC
<
23
Airplane Interactive Billboards
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
<
22
Hatefully Patriotic Ads
Hatefully Patriotic Ads
These Witty Romanian Tourism Ads Take Multiple Shots at Britain
<
21
Humorously Repeated Ads
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
<
20
Weed-Eradicating Billboards
Weed-Eradicating Billboards
This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
<
19
Songstress Collection Campaigns
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
<
18
Memorable Remark Movie Posters
Memorable Remark Movie Posters
Pulp Fiction Posters by Pierre-Alain Dubois Highlight Famous Lines
<
17
Soccer Star Loungewear Lookbooks
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
<
16
Punk Couture Campaigns
Punk Couture Campaigns
The Versace Fall/Winter 2013 Ads Are Edgy, Provocative and Modern
<
15
Bedazzled Billboard Advertising
Bedazzled Billboard Advertising
The Sparklemasters Sequinned Billboards Grab Attention
<
14
Intimately Educational Adverts
Intimately Educational Adverts
Science World Tempts the Public with a Racy New Campaign
<
13
Self-Conscious Billboard Ads
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
<
12
Inhabitable Large-Scale Advertisements
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
<
11
Smiling Soda Cans
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
<
10
Furry Face-Palming PSAs
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
<
9
Artistic Eco-Awareness Campaigns
Artistic Eco-Awareness Campaigns
The Recycle Everything Campaign Effectively Supports Recycling
<
8
Dark Gentlemen's Club Campaigns
Dark Gentlemen's Club Campaigns
The Dior Homme 'The Players' Fall/Winter 2013 Campaign is Suave
<
7
Masterfully Remixed Movie Posters
Masterfully Remixed Movie Posters
Neil Kellerhouse Reinterprets Famous Film Promotional Material
<
6
Multi-Message Bench Marketing
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
<
5
Strategically Simple Billboards
Strategically Simple Billboards
The ‘Love Designs’ Ads Grab More Attention with Minima
<
4
Hand-Drawn Resumes
Hand-Drawn Resumes
Creative Resumes are Key to Landing Internships
<
3
Fashion Food Trucks
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
<
2
Realistic Beachwear Advertisements
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
<
1
Functional Outdoor Billboards
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
<