In order to advertise the indoor CPH Skatepark, the company placed an outdoor ad in the middle of a puddle in an outdoor skate park. The ad was written upside-down, forcing viewers to look at the reflection in the puddle in order to read about the dry conditions of an indoor skate park.
The placement was perfect as plenty of skaters will be looking at this unusual sign and utilizing the early autumn weather conditions as part of the ad really drives home the point the company is trying to make.
Anyone who looks at this puddle will quickly realize that conditions will only get worse, and the strategically placed outdoor billboard presents them with the perfect solution -- CPH Skatepark.
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