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20 Scent Marketing Experiences

From Scented Cookie Boxes to Fragrant Travel Globes

— March 23, 2015 — Lifestyle
It's easy to attract consumers with sights and sounds, but scent marketing is a little more subtle with its approach. Since the sense of smell is so deeply linked to one's memories and emotions, this is a powerful way to tap into interest. Some of the most creative scent-based marketing campaigns involve experiential shops and events with intriguing smells. In the cases where scent can't be created, such with as an online format, there are still some great tactics for simulating a scent, such as the videos Original Source created on YouTube to mimic the experience of smelling one of its shower gels.

Since smell is integral to the experience of drinking and eating, brands like McCain, Givenchy and the Ritz-Carlton are offering cocktails, interactive posters and car rides that are scented like a particular product.
5.5
Score
Popularity
Activity
Freshness
23
Olfactory Search Engines
Olfactory Search Engines
Google Nose Beta Suggests That You Could Sniff Your Internet Queries
<
22
Foul Undead Fragrances
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
<
21
Food-Scented Cabs
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
<
20
Fast Food Scents
Fast Food Scents
The New Burger King Perfume Will Leave You Smelling Like a Whopper
<
19
Scent-Transmitting Bus Broadcasts
Scent-Transmitting Bus Broadcasts
Can You Smell What 'Dunkin' Donuts Flavor Radio' is Cooking?
<
18
Perfume-Scented Cookies
Perfume-Scented Cookies
The Estée Cookie is a Fragrant Cookie Flavor by Estée Lauder and Momofuku
<
17
Fragrant Mail Campaigns
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
<
16
Food Flavor-Enhancing Perfumes
Food Flavor-Enhancing Perfumes
The Fragrant Supper Club Brings Out Food Smells with Fragrances
<
15
Scent-Sending Apps
Scent-Sending Apps
The oSnap App Allows You to Tag Photographs with Aromas
<
14
Aromatic Mobile Ads
Aromatic Mobile Ads
The New Jersey State Fair Cotton Candy Billboards Emit a Sweet Scent
<
13
Shower Gel Sound Videos
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
<
12
Perfume-Inspired Cocktails
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
<
11
Scented Cookie Boxes
Scented Cookie Boxes
Neenah's 'Power of Paper' Printed Packaging Promotion Has Fragrant Samples
<
10
Multi-Sensory Scented Cocktails
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
<
9
Immersive Fragrance Marketing
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
<
8
Fragrant Travel Globes
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
<
7
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
<
6
Dreamy Fragrance Pop-Ups
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
<
5
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
4
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
3
Multi-Sensory Food Labs
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
<
2
Scent-Driven Mall Activations
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
<
1
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<