Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

20 Scent Marketing Experiences

From Scented Cookie Boxes to Fragrant Travel Globes

— March 23, 2015 — Lifestyle
It's easy to attract consumers with sights and sounds, but scent marketing is a little more subtle with its approach. Since the sense of smell is so deeply linked to one's memories and emotions, this is a powerful way to tap into interest. Some of the most creative scent-based marketing campaigns involve experiential shops and events with intriguing smells. In the cases where scent can't be created, such with as an online format, there are still some great tactics for simulating a scent, such as the videos Original Source created on YouTube to mimic the experience of smelling one of its shower gels.

Since smell is integral to the experience of drinking and eating, brands like McCain, Givenchy and the Ritz-Carlton are offering cocktails, interactive posters and car rides that are scented like a particular product.
5.4
Score
Popularity
Activity
Freshness
23
Foul Undead Fragrances
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
<
22
Olfactory Search Engines
Olfactory Search Engines
Google Nose Beta Suggests That You Could Sniff Your Internet Queries
<
21
Food-Scented Cabs
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
<
20
Fast Food Scents
Fast Food Scents
The New Burger King Perfume Will Leave You Smelling Like a Whopper
<
19
Perfume-Scented Cookies
Perfume-Scented Cookies
The Estée Cookie is a Fragrant Cookie Flavor by Estée Lauder and Momofuku
<
18
Scent-Transmitting Bus Broadcasts
Scent-Transmitting Bus Broadcasts
Can You Smell What 'Dunkin' Donuts Flavor Radio' is Cooking?
<
17
Food Flavor-Enhancing Perfumes
Food Flavor-Enhancing Perfumes
The Fragrant Supper Club Brings Out Food Smells with Fragrances
<
16
Fragrant Mail Campaigns
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
<
15
Scent-Sending Apps
Scent-Sending Apps
The oSnap App Allows You to Tag Photographs with Aromas
<
14
Aromatic Mobile Ads
Aromatic Mobile Ads
The New Jersey State Fair Cotton Candy Billboards Emit a Sweet Scent
<
13
Perfume-Inspired Cocktails
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
<
12
Shower Gel Sound Videos
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
<
11
Scented Cookie Boxes
Scented Cookie Boxes
Neenah's 'Power of Paper' Printed Packaging Promotion Has Fragrant Samples
<
10
Multi-Sensory Scented Cocktails
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
<
9
Immersive Fragrance Marketing
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
<
8
Dreamy Fragrance Pop-Ups
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
<
7
Fragrant Travel Globes
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
<
6
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
<
5
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
4
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
3
Multi-Sensory Food Labs
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
<
2
Scent-Driven Mall Activations
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
<
1
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<