McCain foods in London has recently released a campaign for its newest microwaveable ‘Ready Baked Jackets’ potato snacks by creating a ‘Jacket Taxi’ with a huge realistic looking 3D jacket potato on the roof. Also, thanks to the help of potato experts, they have managed to create a giant potato that actually emits the warm, delicious scent of baked potatoes open to the public.
Head of Brand, Mark Hodge, has managed to incorporate people’s appetites into the campaign by making it more interactive and consumer-based. The eye-catching yellow cab will offer free five minute rides (coincidentally, the time it takes to microwave the jacket potatoes made in the taxi) and will even let them try the product in the cab!
What Makes This Trend Stand Out
- Scent Marketing
- Opportunity for companies to incorporate scent into branding strategies to create memorable, interactive experiences for customers.
- Experiential Marketing
- Opportunity to create unique and engaging experiences for customers as a way of promoting products and building brand awareness.
- Promotional Stunts
- Opportunity for businesses to create attention-grabbing stunts that generate buzz and social media shares.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to incorporate scent marketing and experiential marketing into their branding strategies to create memorable customer experiences.
- Transportation
- Opportunity for transportation companies to partner with other industries for promotional stunts and innovative advertising campaigns that draw attention and generate interest.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to help companies create memorable and engaging campaigns that use experiential marketing, scent marketing and promotional stunts in their branding strategies.
