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20 Food Brand Marketing Campaigns

From Food-Scented Cabs to Credit Crunch Caffeine Promos

— October 27, 2014 — Marketing
Food brand marketing campaigns are becoming increasingly creative, with food brands regularly outdoing each other in the scale and audacity of their campaigns.

When you think food you think of the sensation of tastes and smell. But food brand marketing campaigns also place a lot of importance on visual, audio and even tactile experiences in promoting their brand.

Among the more peculiar ways of promoting food brands is the eating contest. The sport -- if you can call it that -- is a great way for food brands to promote themselves. Some competitive eaters have become household names, and seeing them wolf down and guzzle your product is one way to get it out there, especially if you're handing out free food at the same time.
3.9
Score
Popularity
Activity
Freshness
20
Competitive Eating Stunts
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
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19
Spontaneous Food Competitions
Spontaneous Food Competitions
Chungjungone's Stunt Turns Mall-Goers into Master Chefs
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18
Fueling Food Campaigns
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
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17
Illicit Pizza-Smuggling Campaigns
Illicit Pizza-Smuggling Campaigns
The 'Pizza Ninja' Helped Customers Sneak Food into Theaters
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16
Food-Scented Cabs
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
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15
Tantalizing Beer Promotions
Tantalizing Beer Promotions
Dos Equis Serves Veal Brain at the Feast of the Brave Taco Truck
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14
Cute Canine Snack Machines
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
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13
Upfront Fast Food Responses
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
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12
Fast Food Launchers
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
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11
Loyalty-Testing Burger Campaigns
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
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10
Fresh Fruit QR Codes
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
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9
Poutine-Eating Contests
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
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8
Credit Crunch Caffeine Promos
Credit Crunch Caffeine Promos
Tim Hortons Gives Out Free Iced Coffee in Canada
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7
Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
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6
McRoad Paintings
McRoad Paintings
MacFries Pedestrian Crossing Prompts Festival-goers to Dine at McDonald's
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5
Free Fast-Food Taxis
Free Fast-Food Taxis
The McDonald's Yellow Cab Campaign Offers People Rides to Try New Burger
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4
Giant Fries Hotspots
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
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3
Underground Ad Campaigns
Underground Ad Campaigns
Lay's Supports Local Potato Farming in Snack Food Production
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2
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
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1
Braille Burgers
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
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