KFC wants it to be known that it's possible to fuel yourself with one of its $5 Fill Ups, and communicated this to America by giving out KFC coupons for free meals. However, to make the campaign memorable, an actor dressed ad Colonel Sanders himself delivered the vouchers to people at a gas station, in addition to filling up their cars.
In addition to getting treated to a free meal at KFC in the future, plenty of people were charmed with the Colonel Sanders figure himself. The campaign is also nostalgic in a sense and references the origins of KFC, when it only used to cost about $5 to top up your tank with gas.
Fueling Food Campaigns
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