Taking viewers behind-the-scenes for a change, the McDonalds Canada Photoshoot clip answers a question that was tweeted to the notorious fast food chain.
Out to answer the question of why the ads of McDonalds burgers look nothing like the real deal, Marketing Director Hope Bagozzi decided to take customers on a tour of a photo shoot. Showing an actual comparison and being very upfront about the process, she explains why they change the appearance and how this is done. Enlightening and a good PR move by the restaurant chain, this is bound to get a few hits from curious minds.
Though risky, this clip may very well pay off for McDonalds. Being more transparent about their business operations, this kind of approach to marketing could change minds about the chain.