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42 Fast Food Marketing Examples

From Heat-Sparking Sandwich Ads to Aristocratic Burger Ads

— October 9, 2014 — Marketing
There are more than a few people out there who choose to boycott brands like McDonald's or Burger King, but that hasn't stopped the brands and numerous others from expanding into unexpected territories when it comes to fast food marketing. We're living in a culture that's obsessed with convenience and efficiency, which has led to the proliferation of fast food as an easy and delicious means to have a meal. As such, these fast food marketing examples help to create a more interactive experience for consumers to effectively break down the barriers that exist between customer and brand.

Everything from guerrilla marketing to interactive billboards are being adopted by fast food chains as a means to establish an image that's bigger than life, but also one that's approachable to keep customers coming in the door.
6.5
Score
Popularity
Activity
Freshness
41
Guilty Fast Food Motels
Guilty Fast Food Motels
The BK Motel in New Zealand Encourages Users to Cheat on Beef
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40
Gourmet Fast Food
Gourmet Fast Food
McDonalds Australia is Testing an Upscale Burger Customization Experience
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39
Chicken Burger Motels
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
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38
Lackadaisical Lunch Commercials
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
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37
Elongated Burgers
Elongated Burgers
Burger King's Extra Long BBQ Burger is Built Out Rather Than Up
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36
Appetite Appeasing Apps
Appetite Appeasing Apps
The Burger King Status Trader App Gives Users Food Savings
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35
Hands-Free Burger Campaigns
Hands-Free Burger Campaigns
The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
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34
Minimalist Menu Branding
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
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33
Fast Food Phones
Fast Food Phones
The Taco Bell Feature Phone Initiative Gives Mobiles to Influencers
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32
Meat Tracker Apps
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
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31
Patriotic Fast Food Ads
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
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30
Upfront Fast Food Responses
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
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29
Burger-Loving Mutant Campaigns
Burger-Loving Mutant Campaigns
The Carl's Jr Mystique Commercial Tells People to Man Up
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28
Incredibly Speedy Fast Foods
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
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27
Father-Bonding Burger Ads
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
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26
Middle Earth-Inspired Menus
Middle Earth-Inspired Menus
Denny’s Hobbit Menu is Delicious and Creative
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25
Heat-Sparking Sandwich Ads
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
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24
Burger-Shaped Pet Bowl Ads
Burger-Shaped Pet Bowl Ads
The McDonald's Filet-O-Fish Campaign Features Very Fresh Food
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23
Hypnotizing Burger Campaigns
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
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22
Crowdsourced Burger Competitions
Crowdsourced Burger Competitions
McDonald's Burger Builder Lets Customers Customize New Sandwiches
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21
Insulting Burger Ads
Insulting Burger Ads
This Funny Fast Food Ad Shows One Burger Company That Rules
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20
Typographic Food Boxes
Typographic Food Boxes
White Castle's Fast Food Boxes Contain and Spell Out What You Crave
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19
Dizzying Breakfast Food Ads
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
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18
Rebranded Value Menus
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
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17
Eco-Fast Food
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
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16
Late Night Reflective Billboards
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
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15
Aristocratic Burger Ads
Aristocratic Burger Ads
This Mcdonald's Ad Shows the Cheeseburger Royals Becoming Even More Fancy
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14
Sleep-Eating Fast Food Ads
Sleep-Eating Fast Food Ads
The McDonald's Breakfast 2014 Campaign Revolves Around a Deceptive Yawn
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13
Dual Straw Drinks
Dual Straw Drinks
McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
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12
Seven-Patty Burgers
Seven-Patty Burgers
Japanese Burger King Offers Gigantic Windows 7 Whoppers
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11
Giant Fries Hotspots
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
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10
Pretend Burger Proposal Commercials
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
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9
Satirical American Menus
Satirical American Menus
McDonald's France Parodies American Meals in its Latest Menu
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8
Utterly Unusual Ads
Utterly Unusual Ads
These McDonald's Double Flavor Milkshake Print Ads are a Squirt of Fun
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7
Interactive Avatar-Making Billboards
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
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6
Burger Chain Rebrandings
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
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5
World Cup Fry Packaging
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
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4
Tasty Typographic Meals
Tasty Typographic Meals
German Burger King Advertising Campaign Serves Typeburgers
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3
Fast Food Searchlights
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
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2
Fast Food Interior Overhauls (UPDATE)
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
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1
Lavish Fast Food Packaging
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
<