Although McDonalds breakfast isn't the most rewarding early morning option, it sure is simple. That's at least according to this new print ad campaign from the fast food giant.
McDonalds is best known for its signature burgers like the Big Mac and Quarter Pounder along with its salty fries and sweet apple pies. There's no denying the lunch and dinner appeal of the restaurant, however, McDonalds continues to compete with the likes of Tim Hortons, Starbucks, Aroma, etc. for your early morning money. And from that motivation comes this new ad campaign designed to show empathy for your morning struggles.
The print ads both feature art-like designs of a tie and a shirt tangled all over a blank white wall. The idea is to demonstrate how complicated simple things can be in the morning. By contrast, McDonalds breakfast seems simple.