This funny fast food ad features the Burger King in his court, being entertained by a clown dressed in red and yellow that looks awfully familiar. Rather than the usual "Have it Your Way" slogan, this is swapped out to read "Have it the King's Way," since the colorful court jester is one person who is definitely not having things go his way. Although the fast food mascots from the rival food chains may not be directly related, this is a fun and cheeky way to bring them together in the same universe, even if it is at the expense of one of them.
The ad came out of the Miami Ad School, put together by Sarah Yu and Nicolas van den Brink.
What Makes This Trend Stand Out
- Cheeky Fast Food Ads
- Creating humorous and provocative ads that bring together rival fast food chains in a playful way.
- Alternative Slogans
- Swapping out traditional advertising slogans to create a fresh and entertaining message.
- Bringing Mascots Together
- Uniting rival fast food mascots in a shared universe to generate buzz and engagement.
Sectors Adopting This
- Fast Food
- Opportunity for fast food chains to use humor and rivalries to create engaging marketing campaigns.
- Advertising
- Exploring innovative strategies to create attention-grabbing and memorable ads.
- Marketing
- Leveraging humor and rivalries to generate buzz and increase brand awareness.
