McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
Laura McQuarrie — September 1, 2014 — Lifestyle
References: thatsnerdalicious & designtaxi
Sometimes those large soda drinks that you get with your fast food combo are just so big, it only makes sense to share them with someone else. Now, for a limited time, McDonald's Japan is offering a Jumbo-sized drink that's about the same as two medium sodas put together. Since this is a lot for just one person to drink, the oversized jumbo drink comes with a special cap for two straws to be poked through, rather than just one.
Since this promotion is catching the tail end of summer, it's a great way to encourage groups of people in Japan to come in, grab a meal and split an extra large beverage with a friend.
Since this promotion is catching the tail end of summer, it's a great way to encourage groups of people in Japan to come in, grab a meal and split an extra large beverage with a friend.
Trend Themes
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Sharing Drinks — The trend of large drinks with special caps for two straws will continue to encourage people to share beverages and purchase larger portions.
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Customized Drink Containers — Customers will be drawn to fast food restaurants that offer unique and customizable drink containers, encouraging repeat purchases.
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Incentivizing Group Meals — Businesses can incentivize group meals by offering larger portion sizes, promotions for sharing, and other group-friendly offers.
Industry Implications
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Fast Food Restaurants — Fast food restaurants can innovate and differentiate themselves by creating unique and shareable products like two-straw drinks.
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Beverage Industry — Beverage companies can design and market customized drink containers, seeking partnerships with fast food companies to expand their reach.
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Group Dining — Restaurants can target group diners with larger portion sizes, promotions for sharing, and other incentives to drive customer loyalty and repeat business.
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