The Burger King motel creates a safe haven for chicken lovers to safely cheat on beef without anyone knowing. The motel is decked out with Burger King paraphernalia to help push its new chicken burger.
New Zealanders love their chicken, so much so that they need a whole motel dedicated to their secret obsessions. Beef is Burger King’s biggest export so when a new meat enters the ring it can cause a bit of strife. There’s even a video showing a customer cheating on his beef with chicken.
At the end of the day it is an ad but considering its interactivity, it shows that taking advertising a step further can make for a more fun and interesting experience.