The Burger King Motel Allows Chicken Lovers to Cheat on Beef
Michael Baxter — April 16, 2014 — Marketing
References: burgerking & psfk
The Burger King motel creates a safe haven for chicken lovers to safely cheat on beef without anyone knowing. The motel is decked out with Burger King paraphernalia to help push its new chicken burger.
New Zealanders love their chicken, so much so that they need a whole motel dedicated to their secret obsessions. Beef is Burger King’s biggest export so when a new meat enters the ring it can cause a bit of strife. There’s even a video showing a customer cheating on his beef with chicken.
At the end of the day it is an ad but considering its interactivity, it shows that taking advertising a step further can make for a more fun and interesting experience.
New Zealanders love their chicken, so much so that they need a whole motel dedicated to their secret obsessions. Beef is Burger King’s biggest export so when a new meat enters the ring it can cause a bit of strife. There’s even a video showing a customer cheating on his beef with chicken.
At the end of the day it is an ad but considering its interactivity, it shows that taking advertising a step further can make for a more fun and interesting experience.
Trend Themes
1. Chicken Burger Motels - The trend of creating themed motels can be expanded to cater to specific food and beverage preferences.
2. Brand Immersion Advertising - The trend of immersive advertising can be utilized to create unique and memorable experiences for customers.
3. Alternative Protein Options - The trend of alternative protein options can provide opportunities for businesses to diversify their product offerings and cater to changing consumer preferences.
Industry Implications
1. Hospitality - The hospitality industry can incorporate thematic elements in their lodgings to offer unique and personalized experiences.
2. Advertising - The advertising industry can explore more interactive ways to market products and create memorable experiences for customers.
3. Food and Beverage - The food and beverage industry can capitalize on the growing trend of alternative protein options and develop new products to cater to changing consumer preferences.
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