Rebrandings are tough business; they can take a tried and true logo and replace it with something that consumers feel awkward about, but the latter isn't the case with the new Wendy's logo. Released just recently and part of a complete rebranding that the burger chain is undergoing, the new Wendy's logo does away with unnecessary text and only keeps what's necessary.
What we're seeing with a lot of food chains and recognizable brands is a move towards a more simplistic logo that's easy to identify. The new Wendy's logo does just that in a great way and it's this rebranding that will help to bring the burger chain through to the next generation.
Customers will notice the Wendy's rebranding over the coming months in restaurants across the nation.