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28 Examples of Logo Rebranding

From Social Justice Search Designs to Elegant Feral Repackaging

— November 25, 2014 — Marketing
When it comes to changing how consumers perceive your brand, something like logo rebranding can make a big difference. Many iconic brands have altered their logos over time and still resonate in the hearts of their customers (Pepsi, for example). If you are looking to take your brand or packaging in a new direction, logo rebranding is a solid strategy.

Some logo updates are clearly noticeable, such as Hootsuite's rebranded media mascots and Airbnb's community-focused logos (which also inspired a number of spoofs). Other logo revamps are more subtle, like Paypal's simplified brand logos or Flickr's subtly recolored logos. Some designers also take it on themselves to imagine new logos, which can provide a different kind of inspiration, including unofficial rebranding alternatives.
6.9
Score
Popularity
Activity
Freshness
28
Community-Focused Logos
Community-Focused Logos
Airbnb Upgrades its Latest Branding Initiatives
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27
Minimalist Menu Branding
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
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26
Pop Star Collaboration Logos
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
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25
Rebranded Lemonade Campaigns
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
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24
Unifying Logo Redesigns
Unifying Logo Redesigns
Aziz Firat Imagines a New Look for Samsung
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23
Updated Bird Book Logos
Updated Bird Book Logos
Pelican Books Receive a New Look After Being Out of Commission for Years
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22
Simplified Brand Logos
Simplified Brand Logos
'Fuseproject' Reinvents PayPal Logo for the Digital Age
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21
Streamlined Social Media Rebrandings
Streamlined Social Media Rebrandings
The New Instagram Logo is Softer and Even More Contemporary
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20
Deconstructed Brand Logos
Deconstructed Brand Logos
Sam Lane Reorganizes the Wigan Little Theatre Logo
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19
Neighborhood Corporate Logo Rebranding
Neighborhood Corporate Logo Rebranding
James Taylor Rebrands NYC Neighborhoods as Corporations
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18
Elegant Feral Repackaging
Elegant Feral Repackaging
Pepsi Commissioned Vern Yip to Stylize the New Diet Pepsi Can
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17
Rebranded Media Mascots
Rebranded Media Mascots
Hootsuite Releases a New Brand Logo for its Social Media Dashboard
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16
Globally Altered Beer Logos
Globally Altered Beer Logos
These Heineken Ads Show 'Serving the Planet' in Different Countries
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15
Hearty Airline Logo Makeovers
Hearty Airline Logo Makeovers
The New Southwest Airlines Logo Lets You Feel the Love
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14
Social Justice Search Designs
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
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13
Superhero-Inspired Social Media Rebranding
Superhero-Inspired Social Media Rebranding
The New Foursquare Logo is Bold, Bright and Modern
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12
Minimalist Remastered Olympic Logos
Minimalist Remastered Olympic Logos
The Pyeongchang 2018 Olympic Logo Remasters the Olympic Rings
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11
Subtly Recolored Logos
Subtly Recolored Logos
The New Flickr Logo Design Shows Its Ties to Yahoo!
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10
Swapped Luxury Logos
Swapped Luxury Logos
A 'Round Peg' Writer Illustrates Luxury Logos as Everyday Brands
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9
Unofficial Rebranding Alternatives
Unofficial Rebranding Alternatives
Hershey's New Logo is Rethought Due to Unflattering Comparisons
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8
Ganja Rebranding Projects
Ganja Rebranding Projects
Cannabiotics Gives Pot a New Image, Inspired by Marijuana Legalization
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7
Iconic Publication Rebranding
Iconic Publication Rebranding
This National Geographic Logo Concept Changes Up the Classic Image
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6
Simplistically Elementary Booze Branding
Simplistically Elementary Booze Branding
Roots Premium Spirits Are Branded According to the Brew
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5
Cheesy Brand Illustrations
Cheesy Brand Illustrations
The 'Sports Cheese' Drawings Turn Sports Brands into Cheese
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4
Cropped Cola Rebranding
Cropped Cola Rebranding
Ewan Yap Creates New Can Packaging for Popular Soda Brands
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3
Minimalist Monochromatic Logos
Minimalist Monochromatic Logos
'Made in Japan' by Antrepo Strips Down Branding Aesthetic
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2
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
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1
Evolutionary Brand Logos
Evolutionary Brand Logos
These Images Show Brand Evolution Over the Years
<