Social media dashboard Hootsuite recently underwent an aesthetic change with the release of its new brand logo design. Hootsuite ditched its previously colored owl logo for a more modern and minimalistic black and white owl emblem.
Hootsuite is a great all-in-one platform through which companies, brands and individuals can manage all their social media accounts from one easy to use dashboard. Hootsuite decided to launch its brand into the future with a fun logo revamping that would be much more contemporary as well as fresh. Previously the social media dashboard featured a logo of a cute cartoon gray, white and yellow owl. The logo has since been revamped to incorporate the same wise owl symbolism simply with a with a sleeker design silhouette and a black and white design that is much more sophisticated and clean.
Why This Trend Is Growing
- Minimalistic Branding
- Brands can explore simplifying their logos for a more modern and sophisticated look.
- Mascot Rebranding
- Companies can consider updating their mascot designs to appeal to modern aesthetics and minimalism.
- Black and White Design
- The use of black and white design can provide a sleek and sophisticated edge to brand logos and designs.
Industries Being Reshaped
- Social Media Management
- Social media management platforms can explore rebranding to reflect modern design aesthetics.
- Marketing and Advertising
- Marketing and advertising agencies can offer branding services that focus on minimalistic and modern design.
- Graphic Design
- Graphic design professionals can specialize in creating modern, minimalistic logo designs for companies and brands.
