After almost 30 years of not being around, Pelican Books is now back on the market. The designs for the new logo are updated versions of the pelican found in the first round from 1937, with the bird drawn in various positions. Now, however, the art direction has gone with a silhouetted illustration that's very minimalist, reflecting many of the logos companies are going with these days.
Jim Stoddart was the man behind these new designs, who is also the Penguin Book Art Director. According to DesignBoom, "the familiar shade of blue remains and if anything, has become more prominent as the new covers do away with illustration, reverting back to purely typographical designs as the books had when they were launched in 1937." Hopefully the new logo will result in even more sales!
Photo Credits: designboom, pelicanbooks
What Makes This Trend Stand Out
- Minimalist Book Logos
- There is potential for companies to update book logos with minimalistic designs that reflect current branding trends.
- Retro Design Revivals
- Updating vintage designs for modern audiences can create a unique selling point and connect with nostalgia-based marketing.
- Typographical Book Covers
- Forgoing illustration in favor of typographical designs hearkens back to earlier design aesthetics and can be a way to emphasize branding and messaging.
Sectors Adopting This
- Publishing
- Brands in the publishing industry can update their logos and cover designs to stay current and appeal to modern audiences.
- Graphic Design
- Graphic designers can leverage their skills to create updated versions of vintage logos and branding for companies.
- Marketing
- Marketing professionals can use the resurgence of retro design and minimalistic trends to create unique campaigns for their clients.
