The National Geographic logo has built a legacy for itself known around the world, so when designer Justin Marimon took on the task of creating a new version, there were many skeptics. However, the countless hours of preparation and consistent work have paid off with a new line-up of logos for the brand that are fresh, modern and 21st century. While only a concept project completed for a course, the results are truly eye-catching and worthy of the prestigious publication nonetheless.
Branding, let alone rebranding, is an excruciatingly difficult field of work. Logos and how a company is perceived by the public can make or break a brand in the blink of an eye. As such, redesigning the National Geographic logo took courage and Marimon has done exquisite work. It doesn't stray too far from the original design, yet it breathes new life into a brand that is coming into the new millennium with fresh insights and optimism.