Aziz Firat has reimagined the Samsung logo to give it a more minimalist and unifying look.
"Based on a stylized ‘S’, the new graphic icon for the Korean electronic company folds like a ribbon, formed using an exploded variation of the letter ‘A’ found in the newly created typeface," according to DesignBoom. The result is an attractive yet simplistic logo that exceeds the current design. Samsung has not had a branding update in quite sometime, so this is a much-welcomed development for the large corporation. Aziz Firat states that the logo represents "simplicity, quality and unity" for the popular electronics business, and this is conveyed through the basic outline of the new logo, as well as its memorable look.
Hopefully the new look will be implemented with the Samsung brand soon.
Photo Credits: designboom, designboom
What Makes This Trend Stand Out
- Minimalistic Logo Design
- Develop a new logo design that is simplistic and attractive, which emphasizes quality and unity through basic outline.
- Exploded Typography
- Explore ways to use exploded typography in branding to create a memorable graphic icon.
- Brand Identity Update
- Update brand identity design regularly to create a fresh, modern and aesthetically appealing look.
Sectors Adopting This
- Graphic Design
- The graphic design industry could benefit from promoting minimalist yet high-quality branding as a core value.
- Technology
- Tech companies that have not updated their branding for quite sometime could explore adopting fresh and modern brand identities that convey simplicity, quality and unity.
- Advertising
- Advertising firms could create effective campaigns using minimalist yet magnetic branding, particularly by utilizing exploded typography to deliver memorable graphic icons.
