While brand recognition is important, sometimes you just have to make a change when it comes to your trademark, so brand evolution is inevitable. In these images we see how brands have changed in terms of their logo since their inception.
It's tough to remember what certain companies' logos used to look like for a couple of reasons. Some of them change so often that they're essentially a revolving door of marketing. Others have been stable for so long that it seems like they never had another logo.
Who knew that McDonald's original logo said McDonald's famous barbecue and there were no golden arches? Apple's original logo looked more like it belonged on a pirate ship than on the packaging for one of the biggest companies on the planet. Change is necessary and thankfully, the marketing teams of these companies were working hard.
What's Driving This Trend
- Logo Evolution
- Opportunity for businesses to update and modernize their brand identity through logo evolution.
- Brand Recognition
- Importance of maintaining brand recognition while making necessary changes and updates to the company's logo.
- Marketing Innovation
- Opportunity for marketing teams to showcase creativity and innovation in rebranding initiatives.
Who This Affects Most
- Marketing and Advertising
- New possibilities for marketing agencies to assist businesses in rebranding and logo design.
- Graphic Design
- Opportunity for graphic design firms to offer logo evolution and rebranding services.
- Brand Management
- Importance of brand managers in guiding and implementing logo evolution strategies.
