Roots Premium Spirits Are Branded According to the Brew

 - Feb 19, 2013
References: thedieline
Most alcohols on the market feature a single label that is emblazoned onto its entire line of creations, but Roots Premium Spirits takes a different approach by reconfiguring the logo depending on the brew within.

To explain, the company uses a hexagonal shape for their honey-infused blend that speaks to the silhouette of honeycomb. Others include a cross for the 'Herb Spirit' to connect it with religious connotations as well as a circle for the cinnamon liqueur.

It's an interesting branding approach to differentiate between different products from the same company because the usual method to help identify with your consumers is create a single logo that can be easily spotted. However, Roots Premium Spirits takes the scenic route with their technique to what I think will be great results.