Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

22 Examples of Transformative Campaigns

From Cultural Sport Rebranding to Upfront Food Responses

— November 26, 2014 — Marketing
It is one thing to rebrand one's company, product or service and it is another thing entirely to market that change to the world; these transformative campaigns are great examples of how to show off a new direction in a captivating way. By embracing transformative campaigns, companies can better relay to their customers and clients the thinking behind their reinvention in a much more transparent manner.

For McDonald's, their transformative campaigns was very much about transparency. They took a strong approach to addressing people's concerns about the health factor in each fast food item. On the other hand, beer brand Pabst Blue Ribbon decided to embrace its young college customers in place of its original working class demographic by becoming hilariously crass.
5.6
Score
Popularity
Activity
Freshness
21
Marriage Equality Dessert Ads
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
<
20
Cultural Basketball Rebranding
Cultural Basketball Rebranding
The 'We the North' Campaign Focuses on Toronto
<
19
Malt Soda Rebranding Contests
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
<
18
Rebranded Lemonade Campaigns
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
<
17
NHL Playoff Rebranding
NHL Playoff Rebranding
Pizza Chain Undergoes Temporary Name Change in Montreal
<
16
Heritage Shirt Advertisements
Heritage Shirt Advertisements
GANT's 'YALE' Heritage Shirts are Celebrated in This Campaign
<
15
Creative Crowdsourced Rebrands
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
<
14
Upfront Fast Food Responses
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
<
13
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
<
12
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
<
11
Cityscape Car Campaigns
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
<
10
Wholehearted Airline Rebrands
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
<
9
Cultured Crispy Snack Campaigns
Cultured Crispy Snack Campaigns
HogWine Potato Chips Ads Market Mannered Munching
<
8
Northern Nation Rebranding
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
<
7
Profane Beer Commercials
Profane Beer Commercials
YouTube User RoboJules Creats a Vulgar Pabst Blue Ribbon Ad
<
6
Rebranded Luxury Marketing
Rebranded Luxury Marketing
Valentino Enlists Terry Richardson to Capture Its Sneakers Campaign.
<
5
Hipster Fast Food Mascots
Hipster Fast Food Mascots
McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
<
4
Retro Rebranded Packaging
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
<
3
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
2
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
<
1
Logo Reinvention
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
<