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22 Examples of Transformative Campaigns

From Cultural Sport Rebranding to Upfront Food Responses

— November 26, 2014 — Marketing
It is one thing to rebrand one's company, product or service and it is another thing entirely to market that change to the world; these transformative campaigns are great examples of how to show off a new direction in a captivating way. By embracing transformative campaigns, companies can better relay to their customers and clients the thinking behind their reinvention in a much more transparent manner.

For McDonald's, their transformative campaigns was very much about transparency. They took a strong approach to addressing people's concerns about the health factor in each fast food item. On the other hand, beer brand Pabst Blue Ribbon decided to embrace its young college customers in place of its original working class demographic by becoming hilariously crass.
5.6
Score
Popularity
Activity
Freshness
21
Marriage Equality Dessert Ads
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
<
20
Cultural Basketball Rebranding
Cultural Basketball Rebranding
The 'We the North' Campaign Focuses on Toronto
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19
Malt Soda Rebranding Contests
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
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18
Heritage Shirt Advertisements
Heritage Shirt Advertisements
GANT's 'YALE' Heritage Shirts are Celebrated in This Campaign
<
17
Rebranded Lemonade Campaigns
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
<
16
NHL Playoff Rebranding
NHL Playoff Rebranding
Pizza Chain Undergoes Temporary Name Change in Montreal
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15
Creative Crowdsourced Rebrands
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
<
14
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
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13
Upfront Fast Food Responses
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
<
12
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
<
11
Cityscape Car Campaigns
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
<
10
Wholehearted Airline Rebrands
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
<
9
Cultured Crispy Snack Campaigns
Cultured Crispy Snack Campaigns
HogWine Potato Chips Ads Market Mannered Munching
<
8
Profane Beer Commercials
Profane Beer Commercials
YouTube User RoboJules Creats a Vulgar Pabst Blue Ribbon Ad
<
7
Northern Nation Rebranding
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
<
6
Rebranded Luxury Marketing
Rebranded Luxury Marketing
Valentino Enlists Terry Richardson to Capture Its Sneakers Campaign.
<
5
Hipster Fast Food Mascots
Hipster Fast Food Mascots
McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
<
4
Retro Rebranded Packaging
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
<
3
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
2
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
<
1
Logo Reinvention
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
<