This example of a fabulous retro rebrand demonstrates that a fresh brand identity can come from old image. MiresBall was given the job of jazzing up a box for a special edition product to help celebrate the 75th anniversary of Shure's Unidyne 55 Microphone.
Settling on a wonderfully vintage microphone model of the fatboy birdcage design, the company hoped to put forward a design that referenced a classic time for vocal recording. Looking to antique posters and advertisements, the team assembled a chic carton with typography and illustrations that bring you back to early-20th-century graphic design. Infusing heat and spice into this retro rebrand, the Shure microphone box features a vibrant red color with muted ink impressions, plus a positively smokin' sketch of an elegant young lady, fashionable for 1940.
What's Driving This Trend
- Vintage-inspired Packaging
- Disruptive innovation opportunity: Brands can leverage nostalgia and vintage design elements to create unique and visually appealing packaging for products.
- Reimagining Classic Designs
- Disruptive innovation opportunity: Companies can breathe new life into iconic designs from the past by incorporating modern elements and aesthetics.
- Celebrating Heritage Through Branding
- Disruptive innovation opportunity: Businesses can create special edition products and packaging to commemorate important milestones and highlight their brand's history and legacy.
Who This Affects Most
- Consumer Goods
- Disruptive innovation opportunity: Consumer goods companies can differentiate their products through innovative and eye-catching packaging designs that tap into consumer nostalgia.
- Graphic Design
- Disruptive innovation opportunity: Graphic design professionals can explore the fusion of vintage and modern aesthetics to create visually captivating and nostalgic brand identities.
- Music and Audio Equipment
- Disruptive innovation opportunity: Companies in the music and audio equipment industry can leverage retro branding to evoke a sense of nostalgia while offering modern functionality and technology.
