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Top 100 Marketing Trends of 2015

From Emotive Food Packaging to Glamorous Beauty Pop-Ups

— December 27, 2015 — Marketing
The top 2015 marketing trends highlight a variety of innovations that succeeded in engaging consumers in genuinely original and exciting ways. From illustrated food packaging that depicts the nuances of family life to unique retail experiences that focus on overall value for the customer, there are plenty of examples to glean inspiration from heading into 2016.

One such winning example is Dorset Cereal's breakfast activation, which toured the UK to offer breakfast to busy consumers amid their morning routine. Stopping by supermarkets and other busy locales like the beach, the Dorset Cereal breakfast lodge offered a complementary self-serve cereal bar with plenty of delicious toppings to choose from.

To dive deeper into the 2015 marketing trends posed to take hold in the year ahead, be sure to peruse our 2016 Trend Report.
7.1
Score
Popularity
Activity
Freshness
100
Colored Powder Campaigns
Colored Powder Campaigns
The Zim Campaign Expresses How 'Love is Colorful'
<
99
Cheeky Health Campaigns
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
<
98
Designer Grocery Concepts
Designer Grocery Concepts
Artist Peddy Mergui Reimagines Fashion Brands as Food Brands
<
97
Branded Food Photography
Branded Food Photography
Carmel Wineries Arranged Extremely Instragrammable Dining Events
<
96
Contoured Soda Bottles
Contoured Soda Bottles
These Designers Re-imaged the Shape of Coca-Cola's Iconic Soda Bottle
<
95
Bohemian Swimwear Campaigns
Bohemian Swimwear Campaigns
H&M's Latest Summer Ads Feature Recognizable Supermodels
<
94
Stylish Dog Ads
Stylish Dog Ads
The Latest Mr. Porter Fashion Campaign Features Instagram-Famous Pups
<
93
Quirky Beer Hotels
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
<
92
Educational Board Games
Educational Board Games
The Hubo Cubo Offers Learning Opportunities in a Sustainable Package
<
91
No-frills Fashion Campaigns
No-frills Fashion Campaigns
The Latest Stella McCartney Ad is Shot by a 25-Year-Old
<
90
Virtual Reality Parties
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
<
89
Surrealistic Fashion Campaigns
Surrealistic Fashion Campaigns
The New Issue of Printed Pages Showcases Art from Kenzo Campaigns'
<
88
Pie Chart Packaging
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
<
87
Quirky Summer Lookbooks
Quirky Summer Lookbooks
The Dollz Kill 'Not From Concentrate' Catalog Boasts Youthful Pieces
<
86
Modern Typographic CVs
Modern Typographic CVs
This Minimalist Resume Template Features Simple Oversized Ypography
<
85
Color Splash Fashion Ads
Color Splash Fashion Ads
The Latest Karl Lagerfeld Campaign Stars Kendall Jenner
<
84
Beachy Bohemian Campaigns
Beachy Bohemian Campaigns
Inez and Vinoodh Photograph Chloe's Spring Campaign
<
83
Handyman Beer Branding
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
<
82
Inspiring Designer Sketchbooks
Inspiring Designer Sketchbooks
Rachel James Showcases Her Process Through Fashion Illustration
<
81
Wine Bottle Resumes
Wine Bottle Resumes
This Creative Resume Design Doubles as a Vino Label
<
80
Augmented Reality Blocks
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
<
79
Powerful Female Ads
Powerful Female Ads
The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices
<
78
Dual-Role Labels
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
<
77
Branded Shipping Boxes
Branded Shipping Boxes
Pakible Offers E-Commerce Solutions for Custom Packaging
<
76
Sci-Fi Sportswear Catalogs
Sci-Fi Sportswear Catalogs
Benji Peng's Athletic Menswear Range Blends Retro and Modern Elements
<
75
Optical Illusion Packaging
Optical Illusion Packaging
Chloe Galea Designs a Strong Identity for Makeup Brand Uzuri
<
74
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
73
Password-Protected Bars
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
<
72
Hand-Written Wrappers
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
<
71
Minimalist Japanese Branding
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
<
70
Cult Coffee Branding
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
<
69
Patron Loyalty Packaging
Patron Loyalty Packaging
These Sushi Restaurant Rewards Boxes Thank Regulars for Their Business
<
68
Rustic Raw Dessert Bars
Rustic Raw Dessert Bars
This Quaint Cafe by StudioY Serves Up Raw, Vegan and Paleo Desserts
<
67
Sustainable Tech Packaging
Sustainable Tech Packaging
Be Green Packaging Offers Eco-Friendly Solutions for Consumer Goods
<
66
Fantastical Fast Food Ads
Fantastical Fast Food Ads
The McDonalds Delivery Campaign Focuses on What People Love
<
65
Outfit-Modeling Mirrors
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
<
64
Branded Light Installations
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
<
63
Book-Shaped Business Cards
Book-Shaped Business Cards
These Business Cards Cleverly Reflect the Company's Product
<
62
Pop Art Packaging
Pop Art Packaging
WOW! Chips for Girls Strike the Senses with a Bold Comic-Inspired Aesthetic
<
61
Practical Eco Packaging
Practical Eco Packaging
This Washing Powder Pouch Demonstrates Great Material Resourcefulness
<
60
Green Light Globe Boxes
Green Light Globe Boxes
Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue
<
59
Returnable Shipping Boxes
Returnable Shipping Boxes
The 'There and Back Pack' is a Handy Return Shipping Box
<
58
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
<
57
Secret Garden Branding
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
<
56
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
<
55
Educational Packaging Toys
Educational Packaging Toys
IDEO.org Creates Eco-Friendly Packaging that Doubles as Playthings
<
54
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
<
53
Rebellious Party Girl Fashion
Rebellious Party Girl Fashion
Akira's Latest Lookbook Boasts VIbrant Garments and Accessories
<
52
Bright Cosmetic Packaging
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
<
51
Siamese Beverage Sleeves
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
<
50
Quick Assembly Boxes
Quick Assembly Boxes
This Smart Cardboard Box Design Uses 15% Less Material and No Tape
<
49
Chemical-Free Skincare Branding
Chemical-Free Skincare Branding
Naravan is an All-Natural Cosmetics Range with a Simple Look
<
48
Website-Inspired Stores
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
<
47
Pop Art Fashion Campaigns
Pop Art Fashion Campaigns
Retailer Aizone's Ads Brings to Life the Work of Roy Lichtenstein
<
46
Monochromatic Eatery Interiors
Monochromatic Eatery Interiors
The Eat Rice & Noodle Restaurant Uses One Color for Decoration
<
45
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
<
44
Uplifting Superfood Packaging
Uplifting Superfood Packaging
Rise's Health Food Branding Incites Challenge and Change
<
43
Playful Snack Blocks
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
<
42
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
41
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
40
Pizza-Inspired Packaging
Pizza-Inspired Packaging
This Clothing Packaging Design Takes The Shape of a Pizza Box
<
39
Emotive Food Packaging
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
<
38
Package-Inspired Merchandising
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
<
37
Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
<
36
Contemporary Boutique Gyms
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
<
35
Eco-Friendly Superfood Packaging
Eco-Friendly Superfood Packaging
Inspiral's New Branding is Streamlined and Sustainable
<
34
Easy-Open Chip Bags
Easy-Open Chip Bags
Junpyo Kim's Design Makes It Easy to Open a Bag of Chips
<
33
Bent Corner Boxes
Bent Corner Boxes
This Retail Shipping Box Design Has Corners That Are Easy to Open
<
32
Experiential Retail Booths
Experiential Retail Booths
This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
<
31
Artisanal T-Shirt Branding
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
<
30
No-Wait Coffee Shops
No-Wait Coffee Shops
The Starbucks Line is Eliminated with an Efficient Location in New York City
<
29
Tapered Cosmetic Packaging
Tapered Cosmetic Packaging
This Cosmetic Packaging Design Features Reusable Boxes and Pouches
<
28
Accordion Eco Packaging
Accordion Eco Packaging
This Cardboard Box Design Can Ship Contents of Various Volumes
<
27
Wrap Packaging Concepts
Wrap Packaging Concepts
This Convenient To-Go Packaging for Wrap Sandwiches is a Gamechanger
<
26
Customizable Chalkboard Menus
Customizable Chalkboard Menus
Check Cafe's Menu Board Design is Inspired by Scholastic Decor
<
25
Clinical Beauty Branding
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
<
24
Eco Garden Kits
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
<
23
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<
22
Children's Grocery Stores
Children's Grocery Stores
This Kid's Supermarket in Moscow is Designed for Children
<
21
Eco Popsicle Packaging
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
<
20
Branded Confectionery Kiosks
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
<
19
Modern Seafood Restaurants
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
<
18
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
<
17
Burger Delivery Boxes
Burger Delivery Boxes
Sierra Nevada Takeout Packaging Arranges Your Combo Meal Compactly
<
16
Art Deco Supermarkets
Art Deco Supermarkets
E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s
<
15
Sustainable Clothing Wraps
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
<
14
Tubular T-Shirt Packaging
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
<
13
Sophisticated Raw Juice Branding
Sophisticated Raw Juice Branding
Belmonte Raw is a New Juice Brand That Boasts Luxurious Packaging
<
12
Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
<
11
Envelope Shipping Boxes
Envelope Shipping Boxes
These Printed Box Designs Show Off Maximum Style and Ease of Opening
<
10
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<
9
Elegant Patisserie Branding
Elegant Patisserie Branding
Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication
<
8
Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
<
7
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<
6
Complete Lunch Kits
Complete Lunch Kits
Al Parque's Portable Lunch Box Design Totes a Salad, Sandwich and Drink
<
5
Fast Casual Street Cafes
Fast Casual Street Cafes
Lumee is a Bahrain Restaurant Boasting a Contemporary Heritage Style
<
4
Rustic Juice Establishments
Rustic Juice Establishments
The Cold Pressery in Mississauga is a Stylish Healthy Lifestyle Bar
<
3
Small-Batch Supermarkets
Small-Batch Supermarkets
This Grocery Store Boasts a Herb Wall and a Soda Fountain
<
2
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
<
1
Smoothie Bar Concepts
Smoothie Bar Concepts
This Juice Bar Reduces Fruit Waste in This Stockholm Supermarket
<