As part of her graduation project at Finland's Lahti Institute of Design, Milja Korpela created this printed box packaging for items sold on a home textile company's web shop. The packaging is designed to be chic, sustainable and easy to open. To do this, the box has a rectangular shape that resembles a flat paper envelope. Rather than requiring a consumer to rip through the packaging with scissors or a knife, the cardbord box can be effortlessly opened once the protective paper wrap is removed.
Printed with a variety of fashion-forward patterns in yellow, blue and red, the packaging communicates the brand's regard towards aesthetics in all things. Korpela notes that if a box manages to survive the shipping process relatively unscathed, the boxes could even be reused within the home.
What Makes This Trend Stand Out
- Sustainable Packaging
- Opportunity for innovative packaging designs that are eco-friendly and easy to open.
- Fashion-forward Packaging
- Opportunity to create visually appealing packaging that reflects the brand's aesthetic.
- Reusable Packaging
- Potential to develop packaging that can be reused for other purposes after shipping.
Sectors Adopting This
- E-commerce
- Opportunity for e-commerce companies to enhance their brand image through stylish and sustainable packaging.
- Home Textile
- Opportunity to improve the customer experience by offering easy-to-open and reusable packaging for home textile products.
- Packaging and Printing
- Opportunity for packaging and printing companies to offer innovative and eco-friendly packaging solutions.
