As part of her graduation project at Finland's Lahti Institute of Design, Milja Korpela created this printed box packaging for items sold on a home textile company's web shop. The packaging is designed to be chic, sustainable and easy to open. To do this, the box has a rectangular shape that resembles a flat paper envelope. Rather than requiring a consumer to rip through the packaging with scissors or a knife, the cardbord box can be effortlessly opened once the protective paper wrap is removed.
Printed with a variety of fashion-forward patterns in yellow, blue and red, the packaging communicates the brand's regard towards aesthetics in all things. Korpela notes that if a box manages to survive the shipping process relatively unscathed, the boxes could even be reused within the home.
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