Continuing their 'I'm Lovin' It' slogan in a much more fantastical way, the McDonalds Delivery ad campaign focuses on fictional characters to drive home the fact that it "delivers what you love." From the Wizard of Oz's Tin Man to Disney's Cinderella, the campaign references some of the world's favorite fictional pop culture characters.
Placing what they love most in the branded paper takeout bags, the McDonalds Delivery ad campaign goes in a different direction from other print work. It was created by the Leo Burnett ad agency based in Dubai, United Arab Emirates. Creative directed by Rondon Fernandes with art direction by Daniel Salles, Robison Mattei and Victor Toyofuku, the McDonalds Delivery ad campaign will appeal to families that don't have a lot of time on their hands to pick the food up themselves.
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