Located in London's St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office transformed into a luxury gym inspired by a night out with friends and infused with a sense of industrial glamour.
Marketed toward the millennial generation, the boutique gym features a state of the art juice bar from London brand Roots & Bulbs and aims to make every group class an energetic affair that feels more like an event. Each room is announced by a large marquee that make it seem like one is entering a theatre, while retrofitted exposed pipes give it the feeling of a hip Brooklyn restaurant.
The innovative space is formed around a unique concept that is likely to transform the gym experience and influence traditional gym brands.
What's Driving This Trend
- Boutique Gym Transformation
- Opportunity for gyms to transform former office spaces into unique and luxurious fitness experiences.
- Event-like Group Classes
- Disruptive innovation opportunity for gyms to create energetic group classes that feel more like events.
- Industrial Glamour Design
- Design trend of infusing industrial elements with glamorous touches in boutique gyms to create a unique and stylish atmosphere.
Who This Affects Most
- Fitness Facilities
- Opportunity for fitness facilities to adopt the concept of transforming office spaces into boutique gyms for a competitive edge.
- Juice Bars
- Juice bar brands can partner with boutique gyms to offer state-of-the-art juice bars as a unique selling point.
- Interior Design
- Interior design industry can leverage the trend of infusing industrial and glamorous elements in gyms to create unique spaces that cater to the millennial generation.
