Located in London's St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office transformed into a luxury gym inspired by a night out with friends and infused with a sense of industrial glamour.
Marketed toward the millennial generation, the boutique gym features a state of the art juice bar from London brand Roots & Bulbs and aims to make every group class an energetic affair that feels more like an event. Each room is announced by a large marquee that make it seem like one is entering a theatre, while retrofitted exposed pipes give it the feeling of a hip Brooklyn restaurant.
The innovative space is formed around a unique concept that is likely to transform the gym experience and influence traditional gym brands.