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From Boutique Boxing Gyms to Surf Fitness Studios

 - Feb 11, 2016
From former factories refurbished to become fitness hubs for the whole family to immersive brand events that feature drills led by professionals, modern fitness innovations provide an experiential aspect to the conventional workout routine that will re-motivate participants and help get you back on track to your goal.

As consumers look to blend work and play, many aspects related to nightlife are being incorporated into fitness facility concepts. Similarly, brands looking to reach consumers amidst their regular routine are launching urban outdoor gym pop-ups in order to encourage community-based fitness.

A winning example of an ultramodern fitness idea hails from London in the form of The Library Gym, a members-only club that is designed to resemble a gentleman's clubhouse instead of a sweaty fitness center.