Surf Fitness Studios

Toronto's Surfset is an Unconventional Fitness Studio

Despite a lack of ocean and surf-worthy waves in the city of Toronto, Surfset is an offbeat gym that provides a workout inspired by the balance and strength you need to move with agility on a board. The studio's classes make use of mechanized RipSurfer X boards, which feature a gentle rocking motion that mimics the movement of the sea. Almost like a bike at a spin class, the boards can be set with three levels of resistance to challenge your balance. Surfset offers a number of rigorous workouts, which take inspiration from yoga poses to build core strength and grace.

The studio is airy and open, much like the way yoga studios are typically set up. Similarly, the classes are priced like the average yoga class as well.

Surf-inspired Fitness
Opportunity to create surf-inspired fitness studios in areas without access to ocean waves.
Mechanized Exercise Equipment
Development of new fitness equipment mimicking natural movements to enhance exercise experience and results.
Innovative Yoga Classes
Integrating unconventional fitness exercises into the yoga practice to improve core strength and balance.

Who This Affects Most

Fitness Studios
Fitness studios can adopt surf-inspired workouts to differentiate their offerings and attract new customers.
Fitness Equipment Manufacturing
Manufacturers can design and create mechanized exercise equipment to mimic natural movements and enhance exercise experience.
Yoga Studios
Yoga studios can explore incorporating unconventional fitness exercises into the practice to attract new customers and improve the practice.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 37%
Freshness 8%