While an activewear shop is first and foremost thought of as a place to purchase apparel and accessories, the Athleta Flatiron also wants consumers to know that this location is a place where they can also work out a sweat.
Like a few other well-known athletic clothing retailers, Athleta has been hosting fitness classes from its store for a while now. But with a transformation of the basement level of the store, this location is a full-on workout center complete with a reception desk, change rooms and even towel service.
To put Athleta's clothing assortment to the test, the brand is now hosting three complimentary classes daily, which range from barre workouts to yoga and HIIT. Classes accomodate about 30 people and local star instructors frequently run these invigorating sessions.